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Scope of Rural Management, Courses, Jobs & Salary

  • India has always been known as an agricultural nation. With most of its population residing in rural areas, there is a need to organize the rural sector of the country due to its disarranged and scattered existence. It is vital to manage the rural side of the country while building the metropolitan cities; otherwise there will be deep divide between the urban and rural regions. Hence to ensure stability between the urban and rural sections of India, Rural Management has become an essential part of the Indian Governance.
  • The Indian Government has already brought out various policies and bills for the encouragement and development of the rural areas. The Five Year Plans or the Kisan Vikas Policy are all a part of the movement to uplift the rural sector.   
  • It is however, easier said than done. As most of the nation has villages, management of each village has to come from the roots itself. To manage a village or a rural set-up one must first understand the workings of a village and the different people involved in a rural background. Unless such interaction is done, the rural management which the government is trying to establish will not succeed due to lack of proper knowledge and understanding.
  • Each village is different from the other. Language also plays a crucial role in village management as one has to understand the needs of the people and on the basis of such needs, the government agencies as well as other rural based development organizations are able to implement the necessary policies and aids for the growth of the rural establishments all over India and provide the basic necessities which most of rural India are deprived of.
  • Rural Management is thus not just a study of the rural structure but also is the study of the agrarian class, management of co-operative societies and banks, agricultural tracts, agricultural based markets as well as educating the rural mass in general as to their needs and requirements.
  • To take Rural Management as a career, the candidate has to complete their 10+2 in any stream, and then apply for a bachelor course in Rural management. 
  • For undergraduate courses one who is from economics, business administration, law or management or even accounts enables the candidate in the said field. 
  • For postgraduate courses, one is required to pursue a Master degree in Rural Management.

Rural Management has become an essential part of governance. Employment can be sought in the following places:

  • Rural based Companies
  • Co-operative Banks
  • Corporate houses involving rural development
  • Financial Institutions which provide for rural growth
  • Co-operative societies
  • Government
  • NGOs
  • United Nations (must be very qualified) 

To be a rural manager, one must have few basic skills. They are as follows:

  • The person should have a genuine love for his country
  • He should have good leadership qualities
  • A rural manager must be calm, constructive and collected as they have to deal with different types of people and temperaments.
  • Must possess legal knowledge over the land laws and laws relating to various properties including municipal tax laws.
  • Must a good knowledge of the local language.
  • A rural manager must be prepared to  work long hours as there are many issues involved in policy implementation
  • A rural manager must be patient while dealing with crisis.
  • A rural manager must be very perceptive and eager
  • A rural manager must have quick instincts and basic knowledge of how to handle personal situations
  • A rural manager must be very cautious when dealing with finances in risky investments and make the villagers aware of all risks involved in the schemes to avoid uprisings
  • To pursue a career in Rural Management the candidate must have completed their 10+2 in any stream. Thereafter must apply for a bachelor degree in Rural Management which is for a period of 3 years and thereafter a master’s degree in Rural Management for 2 years.

The person who will be engaged in the work of a Rural Manager has to do the following work:

  • He has to have a genuine interest in rural sector and must pursue its development
  • He needs to understand the how the rural sector works this includes understanding the people as well
  • A rural manager must know how to handle any situation that may occur in delegating tasks and implementing policies
  • As a manager he must know how to shoulder responsibilities 
  • A manager must be patient and calm while dealing with crisis of any nature relating to any rural dealings.
  • A rural manager must be prepared to face hostilities of any kind particularly those relating to agricultural crops and land.
  • A rural manager has a flourishing career. Various job opportunities are there in this field. 
  • A fresher can get a salary approx. Rs.8,000/- to Rs. 15,000/- per month.
  • An experienced rural manager upon promotions can receive a lucrative package depending on the company.
  • An individual consultant can charge for various packages as per demands with rural based clients. 
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